A Moment to Rethink about Tourism


courtesy of https://v-count.com/ 
Vacation, holiday, traveling are probably words with the highest number of mentions on the internet in 2020. They are not popular because they are in season. Quite the contrary, they are popular because people are longing for them. Thanks to the COVID-19 pandemic, people are forced to stay put in their houses and for the first time we take a long recess from traveling, which turns out to be good for the environment. However, countries whose economies rely on tourism are affected the most by the current situation. One can't help but question: is this a high time for us to rethink about tourism and particularly the overly commercialised air travel?

Although tourism activity can be traced back as far as the 17th century1, the commercialised tourism as we know it is considerably a quite young industry. One of the factors that contribute to the proliferation of tourism is the (almost) universal reception of capitalist form of economy where everything has become a commodity. The question remains is whether the over extensive commecialisation of tourism is normatively justified? Have we measured the effect of tourism on the local people, the local culture, and the environment? Or, has our ethics been reduced to gaining profit? As long as it helps the economy, nothing else matters?

However, increasingly we are faced with the reality of environmental crises. The bushfires, the floods, oceans full of plastic hubris, heatwaves, hailstorms and list goes on. I think we have to stop being a climate denial, because if we don't act sooner, God knows what will happen to the planet earth. One practical thing we can do is by consciously rethink about our day to day activity. Whatever we do, start with the question "what effect does this activity bring to my surrounding?"

Likewise, being locked down for the most parts of 2020 begs the question: how do we perceive tourism in the long run? Is tourism a sustainable industry even, economically and environmentally? Should we invest more on non-service based economy? Arguably, service industries are the ones affected the most by the current pandemic. 

For us individuals, what do we make of the 2020? Once the lockdown is lift up, do we want to go back to what it was? Do we want to hit the road straight away and travel? Or, has the lockdown given us room to rethink about our lifestyle in general? Have we learnt to be content with the activities as simple as bushwalking, running, yoga and etc.,? Perhaps this is the right moment to have a deep talk with ourselves.



0 comments: